This book addresses a single question: Can a good company become a great company, and if so, how?
Based on a five year research project comparing teams that made a leap to those that did not, Good to Great shows that greatness is not primarily a function of circumstance; but largely a matter of conscious choice and discipline.
"I think this is the most extraordinary collection of talent and of human knowledge that has ever been gathered together at the White House – with the possible exception of when Thomas Jefferson dined alone." President John F. Kennedy welcoming forty-nine Nobel Prize winners to the White House in 1962
"For swift and efficient travel, give me Amundsen; for scientific investigation, give me Scott; but when you are at your wits' end and all else fails, go down on your knees and pray for Shackleton." Raymond Priestley
Outside a dog, a book is man's best friend. Inside a dog it's too dark to read. Groucho Marx
Best Seller Working Titles
I murdered a feathered creature that was taunting me = "To Kill a Mockingbird"
Shut up, you stupid little sheep! = "Silence of the Lambs"