In the corporate world, the book "de jour" could likely be,
"Good to Great" by Jim Collins.
This book addresses a single question: Can a good company become a great company, and if so, how?
Based on a five year research project comparing teams that made a leap to those that did not, Good to Great shows that greatness is not primarily a function of circumstance; but largely a matter of conscious choice and discipline.
Recommended by: John Johnson
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