Marketing: Positioning

You can be a me-too competitor and still win in the marketplace - but you will have to outwork/outspend to outlast your look-alike adversaries.

This book describes how it's better to start by outthinking your competition, creating a position in the customer's mind so they will understand and appreciate your valuable difference.

This is the classic book that will teach you how:

Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Writing: Getting Published

This is the bible for those aspiring authors, freelancers, and bloggers who want to get published (be sure and get the latest annual edition):

Writer's Market: Where and How to Sell What You Write by Robert Brewer

Fertility

THE book to read on the topic of Fertility (as recommended by our fertility specialist - we'll let you know when it works...).

It is so helpful and thorough that many feel it should be considered a Woman's User Manual. The book is:

Taking Charge of Your Fertility by Toni Weschler, MPH

Facial Expressions

Dr. Paul Ekman is a psychologist and a pioneer in the study of emotions as they relate to facial expressions. The popular Fox TV series "Lie to Me" is loosely based on him and his work.

While the reading of this book is a tad challenging, it represents the best book to read on facial expressions:

Unmasking the Face by Paul Ekman

Selling

Whether closing the million dollar deal or convincing your child to take out the trash - it's all about selling...

And this was recommended by a top insurance executive from Mutual of New York (MONY) as THE book to read on selling:

How I Raised Myself From Failure To Success In Selling by Frank Bettger

Organizing

The best book on organizing was recommended by someone who kept apologizing for how disorganized she was: Organizing from the Inside Out by Julie Morgenstern

Shackleton

Be sure and read Endurance: Shackleton's Incredible Voyage by Alfred Lansing - if only to understand why this wonderful compliment exists:

"For swift and efficient travel, give me Amundsen; for scientific investigation, give me Scott; but when you are at your wits' end and all else fails, go down on your knees and pray for Shackleton." Raymond Priestley